On page SEO

 SEO, search engine optimization is mainly of two namely, on-page SEO and off-page SEO.

On page SEO is a type of SEO where the changes are made on website either by making the content, title, meta description etc... strong and attractive for both the users and bots so that the ranking increases on SERP, search engine result page. Off page SEO is a type of SEO in which with the help of back links ranking increases.

ON Page SEO

On page SEO is a technique to increase the ranking by making changes on website i.e to improve the website. Immediate closing of our website, bounce off must be reduced and our website must be topped in case of results shown on SERP, the process of topping results from a lower position to a higher position is called pogosticking.

Certain methods to perform on page optimization include:

• Title optimization
• meta description
• content
• keyword
• image
• authorship

Title Optimization

Title optimization is process in which changes are made on title to increase the ranking of website.

Certain ways are as follows:

• The title given must be of size between 55-60 characters,512 pixels (using capital letters can increase pixel)
• Title must be focused on keyword
• Title must be relevant
• Title must be easy to crawl by the bots
• Title must be error free
• Title must be unique
• Title must be catchy and attractive
CTR, click to rate must be increased. If no title is given then H1 tag would be automatically taken as the title and if no H1 tag then H2 tag would be chosen as the title.

Meta description

Meta description optimization is process in which changes are made on meta description to increase the ranking of website. 

• Meta description given must be of size 155-160 characters,1024 pixels (using capital letters can increase pixel)
• Meta description must be unique
• Meta description must be completely visible and informative
• Meta description must be relevant to the content
• Meta description must be catchy and attractive

Content optimization

Content optimization is process in which changes are made on content to increase the ranking of website. Google checks for H1 tags at first in the content part later on H2 then H3 and so on.

• Content must be relevant
• Content must be error free
• Content should be informative and impressive
• Content must be focusing on keywords
• Content must be only used once, repetition do not provide any  improvement

Anchor text optimization

Anchor optimization is process of adding visible portion of a link so that it increases the crawling, it act as fuel or catalyst for crawling and easily view able by the bots.

• Act as catalyst or fuel for crawling
• Increases the visits
• External and internal links can be used
• Equity passing take place so the number of anchor text used must be limited

Keyword optimization

Keyword optimization is the process of usage of keywords to increase the ranking of the website.

• Out of 100 words maximum of 4 words must be keyword. Keyword density, no.of keywords/ total no.of words
• Keyword should be bold
• Keyword should be the first word in the paragraph
• Keyword must be bold
• Keyword must be attractive
• Adding comas and full stops also increases the ranking

Image optimization

Image optimization is the process of usage of images to increase the ranking of the website.

• Images used must be relevant to the content
• As the no.of images increases ranking also increases
• Images used must be informative
• Image filename must contain only hyphens and no other characters

Authorship optimization

Authorship optimization is the process to claim the authorship of the content.

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