Reshma SEO Analyst

Monday 26 November 2018

MOBILE APPS AND ITS IMPORTANCE IN TODAY'S WORLD: Topserv Web Solutions

MOBILE APPS AND ITS IMPORTANCE IN TODAY'S WORLD

Each person today own their own cell phone. Today, mobile phones had become a vital part of human life. Mobile phones had become so popular with the upcoming of smart phones and mobile apps that drive the smart phones. Mobile apps provide its customers with plenty of services like online shopping,online ticket booking, educational apps, food apps etc...

Customers can search, view, buy and sell products and services they are in need at any time without the barrier of time and distance. Customers should have necessary app installed along with good internet connectivity. Mobile phones had become a vital part of human life with the upcoming of mobile apps. Topserv web solutions is one of the prominent mobile app development company in Kochi.

RESHMA BOBBY

Monday 29 October 2018

Google Analytics and its verification methods

Google analytics

Google analytics is a free Google product to track real time tracks of a website i.e its current details about the traffic etc.

Steps for verification

Login into Google analytics
Select website or mobile app option
Enter account name i.e your own name
Enter website name ie blogger name or WordPress name
Enter website URL before that select whether http or https and copy paste your wordpress or blogger URL
Select industry category (eg: reference, if blog)
Select reporting time zone as India(if Indian)
Get the tracking ID
On privacy policy page select country as India(if Indian)and then accept
Copy the tracking code
On blogger page select settings -> others ->analytics well property ID ->paste the ID
On Google analytics page copy code and then on your blogger page choose theme -> edit html and paste on head part ->save theme
On Google analytics you can view real time statistics of your website.

Steps to link Google console and Google analytics

On Google analytics page select Home option ->link analytics and search console ->configure product linking -> link search console -> add, select the one need to linked -> save -> done

Reshma Bobby

Google webmaster tools or Google search console and its verification methods

Google search console

Google search console is a free web service Google product to optimize the website, to check the Indexing status and errors.

Verification steps are to prove the ownership of the website

Steps for verification

Create a blog
Login Into your Google search console account
Copy your blog URL with “.com” extension if it exist as “.in” (only visible to Indians) change to “.com” by adding ncr (no country redirect)
On Google web master tools page paste the copied URL at the area provided to add the website
Select on add property option
Select the required verification technique from the options given. i.e HTML tag method. Copy the meta tag (<meta name =google-site-verification”content”…….”/>)
In blogger page select theme option -> edit html option. In the head part of the html code paste the copied meta tag and select save theme option. If WordPress then select tools option and then available tools then website verification services paste the URL and the save changes.
On search console page select verify
Verification successful message appears with a green tick, that confirms your ownership of the website.

Steps for fetching and indexing

Select continue option after the verification message appears. Which will be directed to the blog dash board
On left side select crawl option an in the drop down list select fetch as Google option.
Copy the URL of your blog that need to be crawled either the entire URL or the page URL. Paste only the URL avoiding the blog address part.
Select fetch option
On the new window select the option if need to crawl only a particular page select first option and if need to crawl its links too select the second option and select GO.
Wait for indexing to be finished completely.

Steps to link Google console and Google analytics

On Google analytics page select Home option ->link analytics and search console ->configure product linking -> link search console -> add, select the one need to linked -> save -> done

Reshma Bobby

Monday 22 October 2018

On page SEO

SEO, search engine optimization is mainly of two namely, on-page SEO and off-page SEO.

On page SEO is a type of SEO where the changes are made on website either by making the content, title, meta description etc... strong and attractive for both the users and bots so that the ranking increases on SERP, search engine result page. Off page SEO is a type of SEO in which with the help of back links ranking increases.

ON Page SEO

On page SEO is a technique to increase the ranking by making changes on website i.e to improve the website. Immediate closing of our website, bounce off must be reduced and our website must be topped in case of results shown on SERP, the process of topping results from a lower position to a higher position is called pogosticking.

Certain methods to perform on page optimization include:

• Title optimization
• meta description
• content
• keyword
• image
• authorship

Title Optimization

Title optimization is process in which changes are made on title to increase the ranking of website.

Certain ways are as follows:

• The title given must be of size between 55-60 characters,512 pixels (using capital letters can increase pixel)
• Title must be focused on keyword
• Title must be relevant
• Title must be easy to crawl by the bots
• Title must be error free
• Title must be unique
• Title must be catchy and attractive
CTR, click to rate must be increased. If no title is given then H1 tag would be automatically taken as the title and if no H1 tag then H2 tag would be chosen as the title.

Meta description

Meta description optimization is process in which changes are made on meta description to increase the ranking of website.

• Meta description given must be of size 155-160 characters,1024 pixels (using capital letters can increase pixel)
• Meta description must be unique
• Meta description must be completely visible and informative
• Meta description must be relevant to the content
• Meta description must be catchy and attractive

Content optimization

Content optimization is process in which changes are made on content to increase the ranking of website. Google checks for H1 tags at first in the content part later on H2 then H3 and so on.

• Content must be relevant
• Content must be error free
• Content should be informative and impressive
• Content must be focusing on keywords
• Content must be only used once, repetition do not provide any improvement

Anchor text optimization

Anchor optimization is process of adding visible portion of a link so that it increases the crawling, it act as fuel or catalyst for crawling and easily view able by the bots.

• Act as catalyst or fuel for crawling
• Increases the visits
• External and internal links can be used
• Equity passing take place so the number of anchor text used must be limited

Keyword optimization

Keyword optimization is the process of usage of keywords to increase the ranking of the website.

• Out of 100 words maximum of 4 words must be keyword. Keyword density, no.of keywords/ total no.of words
• Keyword should be bold
• Keyword should be the first word in the paragraph
• Keyword must be bold
• Keyword must be attractive
• Adding comas and full stops also increases the ranking

Image optimization

Image optimization is the process of usage of images to increase the ranking of the website.

• Images used must be relevant to the content
• As the no.of images increases ranking also increases
• Images used must be informative
• Image filename must contain only hyphens and no other characters

Authorship optimization

Authorship optimization is the process to claim the authorship of the content.

RESHMA BOBBY

Wednesday 17 October 2018

History and Evolution of SEO

SEO, SEARCH ENGINE OPTIMIZATION

SEO, Search engine optimization is the process or optimizing techniques done on website to rank keywords on search engine page, where keywords are certain words the user ask for or the queries of user.

The queries asked by the user or the result s of search are being displayed on SERP (Search Engine Results Page).

SEO mainly constitute of 3 techniques namely crawling, caching and indexing.

Crawling capture new and updated websites as snapshots with the help of bots.These snapshots are being saved in database and this process is Caching. The process in which these are being mapped by Google is called Indexing.

History and Evolution

History

Popularly used search engine, Google was the result of two graduates, Larry Page and Sergey Brin, project works. Google was invented by them in 1998, Sept 4. Meanwhile in 2001, September 11, WTO attack took place but the people were not able to get updated information. So Google decided to share its algorithm with others so that it would be more beneficial for the users with the most updated information. Thus SEO Starter Guide was introduced to the world.

Evolution

SEO ranking based on content: Here the quantity of the content matters and not the quality.So the length of the content kept on increasing but was not useful for the users.Another issue was of keyword stuffing, where the keywords are being added unnecessarily into the content to increase the page rank. To overcome this link spamming was introduced.

Link spamming:In link spamming certain links are being included in other links or web pages. But here unnecessary links or web pages increased or appeared on websites through payment.

Quality link: High authority value website links to low authority website and equity transfer between them takes place.

During 20^th century Google found inflow of money through advertisements which include adsense, platform to place advertisements and adwords, advertisement focused on keywords (pay per click).

Webmasters are the ones who make changes

Page rank is a score (0-10) given by Google based on 200 factors and these factors include keywords, quality link, high quality content, domain authority, page authority etc.

Search results are of two types paid and organic results, where paid results are those which are to be paid to Google and organic results are the actual search results or useful information for the user.

SNIPPET, a small or brief extract that consist of a title, URL and meta description.

Updates

Panda update,2011: Update to stop content spamming. To remove website with low quality, thin pages, content duplication and content spinning.

Penguin update,2012: Update to stop link spamming .To remove websites with link exchange, paid links, link farming, wiki spamming, content spamming and guest blogging.